When we pitch iGaming operators on GambleGrip, the pricing conversation usually goes the same way. They want to know the monthly cost. We quote it. They say it is too high. We show RevShare. They sign.

Here is why RevShare wins — and who it actually works for.

THE PROBLEM WITH SAAS IN IGAMING

A $5,000/month CRM contract is not a big number for a casino operator with $10M in monthly GGR. But it is a real number that shows up on the P&L regardless of whether the platform performed.

iGaming operators are used to performance-based spending. They pay affiliate networks on CPL or RevShare. They negotiate media buys on guaranteed CPAs. Asking them to pay a fixed monthly fee for a retention platform — with no direct linkage to whether that platform generates revenue — runs against how they think about cost.

The objection is not "this is expensive." It is "I cannot see the connection between what I pay and what I get."

HOW REVSHARE ACTUALLY WORKS

Our RevShare model charges a percentage of incremental revenue — revenue we can directly attribute to GambleGrip activity. Not total GGR. Not all retention revenue. Specifically the uplift.

The calculation is straightforward: - Establish a 90-day baseline retention rate before deployment - After deployment, measure lift in reactivation rate and average deposit value for the targeted segment - Apply a 15–25% rate to the delta

Example: an operator with 500,000 dormant players (no activity in 90+ days). GambleGrip runs a reactivation campaign — segmented by historical deposit behavior, triggered by risk score, delivered via SMS and WhatsApp.

Result: 22% reactivation rate on the first campaign cycle. Average reactivated deposit: $180. Incremental revenue: ~$19.8M from that cohort over 6 months.

RevShare at 20%: ~$3.96M. SaaS at $5,000/month: $30,000 over the same period.

Yes, we earned more on RevShare. That is not a bug.

WHY WE PREFER REVSHARE

We are confident in the product. If GambleGrip does not generate measurable incremental revenue, we do not get paid. This forces us to be precise about segmentation, timing, and channel selection — and it forces the client to give us real data access, because without it we cannot calculate the lift.

RevShare also removes the sales friction around pricing. No negotiation about whether $5K or $8K is the right number. The question becomes: do you believe the platform can drive incremental revenue? If yes, RevShare alignment is straightforward.

WHO QUALIFIES

RevShare requires: - Minimum 50,000 active player records (not registrations — active players with deposit history) - A verified operator with clean transaction data - Willingness to give API access to player activity and payment data for measurement - A 90-day baseline period before attribution begins

WHO DOES NOT QUALIFY

- Operators with fewer than 50K players: the sample size is too small for statistically clean attribution - Early-stage operations with less than 12 months of player data - Operators unwilling to share player data at the required granularity

For operators who do not qualify for RevShare, we have a standard SaaS tier. It exists. We do not hide it.

THE HONEST TRADE-OFF

RevShare is better for operators when the platform performs. It is better for us when the platform performs. When it does not perform, we take the loss.

This model only works if you are confident in your product's ability to drive measurable lift. If you are not sure, SaaS is the safer offer.

We are sure.

→ Check if your operation qualifies for RevShare: Book a 30-minute call at gamblegrip.com/demo